$10.5M
Beginning ARR
$1.1M
+$1.1M
New Logo
$832K
+$832K
Upsell
-$362K
-3.4%
Churn
$11.1M
+5.3%
Ending ARR
Challenges We Solve
The problems finance
teams face every week.
These are the questions that slow teams down — the ones that take days to answer and still leave executives uncertain.
⚡Revenue is growing but the drivers are unclear or disputed
⚡Explaining NRR and ARR movements to the board takes days of manual work
⚡No single source of truth for expansion vs churn attribution
⚡Historical comparisons are inconsistent across teams
What You'll Get
Capabilities built for outcomes.
Every capability feeds from the same ground-truth data cube — fully consistent, fully reconciled.
🌉
ARR Bridge Analysis
Full waterfall from Beginning ARR to Ending ARR — New Logo, Upsell, Downsell, Churn, Lapsed, Returning.
📊
MRR Bridge Analysis
Monthly movement classification at atomic level. Every dollar accounted for.
🎯
Revenue Driver Attribution
Isolate exactly which customers, products, and segments drove growth or decline.
📉
NRR & GRR Tracking
Net and Gross Revenue Retention trended over time with full drill-down.
📅
Historical Trend Analysis
Multi-year YoY, QoQ, MoM comparison with period-normalized benchmarks.
📋
Executive Reporting
Board-ready narratives generated automatically after every analysis run.
Why It Matters
Business outcomes, not just metrics.
⚡
Decisions in minutes
Stop spending 3 days building the monthly ARR pack. Get answers in under 2 minutes.
✅
100% reconciled
Beginning ARR always equals Ending ARR. No leakage, no manual adjustments.
🎯
Clear accountability
Every movement attributed to a customer, product, and channel — no ambiguity.
Questions RevenueLens Answers
Stop guessing. Start knowing.
?What drove ARR growth this quarter?See answer →
?Which customers contributed most to expansion?See answer →
?How much revenue was lost to churn vs downsell?See answer →
?Which segments are growing fastest YoY?See answer →
?How does this quarter compare to the same period last year?See answer →
Industries Served
Built for revenue-driven organizations.
💻SaaS & Software
💼PE Portfolio Companies
🏥Healthcare Tech
🏭Manufacturing
📡Telecom
🏦Financial Services
🛍️Professional Services
🎓EdTech