RevenueLens
Solutionsโ€บRetention
๐Ÿ”„Retention Intelligence

Measure customer loyalty and the sustainability of revenue growth.

Know how sticky your revenue really is.

Measure, benchmark, and improve customer retention with cohort-level precision โ€” and understand what separates customers who stay from those who leave.

91.4%
+1.2pp
Logo Retention
105.3%
+2.1pp
Revenue Retention
94.7%
12-mo GRR
Month 7
Avg Churn Month
118%
Q1 2024
Best Cohort NRR

Challenges We Solve

The problems finance
teams face every week.

These are the questions that slow teams down โ€” the ones that take days to answer and still leave executives uncertain.

โšกRetention metrics inconsistent across teams and reporting periods
โšกNo cohort-level view of how retention evolves over time
โšกEarly churn signals invisible until it's too late to act
โšกHard to isolate the product and pricing factors that drive churn

What You'll Get

Capabilities built for outcomes.

Every capability feeds from the same ground-truth data cube โ€” fully consistent, fully reconciled.

๐Ÿ”„
Cohort Retention Heatmaps
Visualize retention by acquisition cohort โ€” see exactly when customers leave and why.
๐Ÿ“Š
NRR / GRR by Cohort
Net and Gross Revenue Retention sliced by cohort, segment, product, and channel.
๐Ÿ“ˆ
Retention Curve Analysis
Understand where retention stabilizes โ€” and how your curves compare period over period.
โš ๏ธ
Early Warning System
Flag accounts showing the behavioral patterns that precede churn 60โ€“90 days out.
๐Ÿท๏ธ
Churn Driver Attribution
Attribute churn to specific factors โ€” pricing, product, support, segment โ€” not just "competition".
๐ŸŽฏ
Retention Benchmarking
Compare your retention performance against SaaS benchmarks by segment and ARR band.

Why It Matters

Business outcomes, not just metrics.

๐Ÿ›ก๏ธ
Make revenue sustainable
High retention is the foundation of compounding growth โ€” measure it with precision.
๐Ÿ“Š
Find the leaky bucket
Identify exactly where and why customers leave โ€” and fix it before it compounds.
๐Ÿš€
Improve NRR to 110%+
The difference between 95% and 110% NRR determines whether you grow or grind.

Questions RevenueLens Answers

Stop guessing. Start knowing.

?What is our 12-month logo retention rate?See answer โ†’
?Which acquisition cohort has the best 24-month retention?See answer โ†’
?At what month do most customers churn?See answer โ†’
?What is GRR by product and segment?See answer โ†’
?How does retention compare between SMB and Enterprise?See answer โ†’

Industries Served

Built for revenue-driven organizations.

๐Ÿ’ปSaaS & Software
๐Ÿ’ผPE Portfolio Companies
๐ŸฅHealthcare Tech
๐ŸญManufacturing
๐Ÿ“กTelecom
๐ŸฆFinancial Services
๐Ÿ›๏ธProfessional Services
๐ŸŽ“EdTech

Retention Intelligence

Turn data into
revenue intelligence.

Upload your data. Get answers in under 2 minutes. No consultants, no waiting, no spreadsheets.